One small gesture can make a whole lot of difference.
Especially when you’re one of the most famous people on the planet.
Cristiano Ronaldo has indeed taken just as much money off corporate food giants as any other sportsperson. And he’s probably even drank pop before.
But that one simple act of removing a bottle of coca-cola from where advertisers had carefully placed it, and replacing it with water, might change how a million children view sugary drinks.
Luckily, most of us don’t have our every action scrutinized by a billion eyes. But we still never know how big a small gesture can become because we never know who’s watching.