I had something else scheduled for today but there’s news I have to tell you and it’s so big I’m breaking my own rules.
Nike reinvented the shoe (again) on Tuesday by releasing a pair of fully ‘hands-free’ sneakers.
And. They. Are. Stunning.
Not only are they sci-fi sexy, but they’re also a monumental feat of functional, behavioural design.
There is not supposed to be pics in this but would you just look at them:
This formidable team at Nike set out to make a shoe that made life easier for members of their para-athletics team.
They ended up with something so simple, so obvious, and so beautiful that you just know it’s going to be around forever.
That’s why Nike is awesome. They don’t just make cool gear. They reinvent how we use clothes — and not in that bullshit catwalk way.
I’ve personally ruined every pair of shoes I’ve ever had by stamping down the back to take them off.
Just take my money, Nike.
I’ll never buy another pair of shoes again.