Are you normal?
Ask a room of people if they are normal, and most will say yes.
Who’s going to answer no to that?
We all want to be accepted by the tribe, after all.
But it’s not normal to be great.
Running 100m in 10 seconds isn’t normal.
Lifting 1000 lbs isn’t normal.
Winning three Michelin stars isn’t normal.
Making a billion dollars isn’t normal.
Remembering everyone’s name isn’t normal.
Abnormal outcomes are mostly the result of abnormal behaviour.
So if you’re looking for a winner — act different.