People act when you flash the cash but often not in the way we expect.
One of the first recorded examples of this on a big scale was in 1800s Dehli when the British Government placed a bounty on the local cobra population to try and keep them at bay.
That worked until some enterprising locals began breeding cobras to cash in on their corpses.
The cobra cultivators made copious currency until the Government discovered the con and cancelled the cheese.
The cobra farmers discharged their captives into the city, increasing the population.
There are lots of examples of this in history.
We are surrounded by people and companies offering us incentives to behave in different ways.
Which are the ones that we’re choosing?
And which are the ones we haven’t noticed?